I’m going to hazard a guess that you’re familiar with Wix.com or Web.com, either because you’re currently using one of them for your site, you’ve used one of them in the past, or you’ve just in general seen some of their ads pop up on your Facebook news feed. If you don’t know what Wix.com or Web.com is, they are a website builder that, they claim, lets you “create your free stunning website” that’s “easy to customize, requires no coding, and is Google friendly.”
Unfortunately, we don’t share this opinion. Here are 7 reasons why we think you should NOT use Wix.com or Web.com (or any free website builder) for your business website.
1. Their templates cannot fit all scenarios.
Wix.com and Web.com are a free website builders website, so as a result their templates all have very similar layouts and are quite limited in terms of functionality. And, since they are categorized based on industry, you may end up choosing the same template as your competitors – good luck standing out!
2. Their templates are not professionally designed with YOUR goals in mind.
Wix.com and Web.com markets themselves as your go-to DIY website builder, meaning they do not cater to professional web designers and developers. Their priority is to make their templates as “easy” to customize as possible for the average non-tech layman. Long term goals such as conversion and sustainability are not factored into their design process.
3. You don’t receive consultation on what is best for your company in terms of design, development, content, SEO, etc.
Hiring a professional web agency means getting personalized consultation before, during, and after the web development process. We can’t even begin to count how many awful websites we’ve come across in terms of structure and content. A website isn’t just about uploading a bunch of pretty pictures and copy into a machine! Careful thought and consideration needs to be put into messaging and presentation.
4. Less than stellar search engine optimization and mobile support.
Wix.com and Web.com used to be built using Flash, the arch-nemesis of mobile and search engine optimization. While Wix.com and Web.com is no longer 100% Flash, it’s still not a great solution. We will be the first to say that it has improved, but it still has a long way to go to be provide solid SEO support. For example most pages are using the following website page address format:
As far as mobile support goes, Wix.com and Web.com does provide mobile versions but in our experience, they are quite poor and most of the time the branding and user experience is inconsistent with your desktop version.
5. You can’t add custom HTML.
Custom HTML lets you add new sections and make minor design tweaks to your template. The only way you can do this on Wix.com and Web.com is through their HTML widget, for which they provide the following disclaimers:
- They do not offer support for it. At all.
- You need to be a Premium member if you plan to use it to make direct profit online.
- They can only be used on sites that are currently connected to Wix.com and Web.com servers.
6. You can’t change your template once you’ve started.
Once you’ve chosen a template, you’re locked to it. You cannot move your work or content into another template, or combine multiple templates into one site. If you decide on a different template, you’ll have to create a “new” site and start from scratch.
7. Your website will have a lovely “This site was created by WIX.com or Web.com” line on it.
Unless of course, you upgrade to a Premium account and the point of using a free website builder becomes completely lost. You now have to pay Wix.com and Web.com forever for a website you built yourself, with your own time and effort, for your own business. You might as well hire someone once and get things done exactly the way you want it!
At the end of the day, Wix.com and Web.com or any site builder is a poor option for a business website because you don’t own your website. What’s that ol’ saying? “Don’t build your home on rented land.” Wix.com and Web.com, or any other online site builder, is rented land.