Why do I need Local SEO?
In the United States today, over 10 billion Internet searches are performed every month, and many of those searches are location specific – i.e., the user is looking for something local and uses a city or state name in the search. So if you and your business are looking for a way to get an edge on your local competitors, then you can not go wrong with investing in some local SEO listings.
Though optimizing an online business based on its neighborhood might seem obvious, a lot of marketers tend to overlook it in their vision of a global outreach. A recent study says that more than 20% of Google searches are for nearby establishments and majority of mobile searches are for local places only. To ensure that your business is visible when target customers in your area are looking for something, is when local SEO comes in the picture.